Students of the Faculty of Communication attended the Seminar on communication to promote the development of high-tech agriculture and local tourism in Moc Chau, Son La.

Implementing the application-oriented training method, the Faculty of Communication regularly leads student groups on field trips to learn about communication activities of different organizational models. Recently, students of the Faculty of Communication had the honor to visit Moc Chau District Party Committee to discuss communication activities to promote the development of high-tech agriculture and local tourism.

The Head of the Department of Communication introduced the delegation and the purpose of the trip.

During the Seminar, Mr. Nguyen Duc Nguyen, Head of the Propaganda Department of Moc Chau District, reported on the District's recent communication activities. In his speech, he emphasized: "The transformation of local communication activities has been applied to adapt to social trends and public psychology in each period, each year, especially in the current Covid period.

(Mr. Nguyen Duc Nguyen reports on local media activities)

Mr. Nguyen said that Moc Chau district is located in a tropical monsoon climate zone with subtropical climate characteristics. The district has a lot of potential and advantages for developing agriculture and tourism.

In terms of high-quality agriculture, Moc Chau is famous for dairy farming, Moc Chau's dairy products are available in the market of 52 provinces and cities nationwide. The income of dairy farmers is high, each year the dairy industry contributes about 180 billion VND to the provincial budget. Besides dairy cows, Moc Chau tea has also had many successes, Moc Chau's tea products are mainly exported to countries such as Taiwan and Eastern European countries with an annual output of 1,550 tons of tea.

Moc Chau is a potential tourist area with diverse tourism products, spread across all four seasons: Spring has the Spring Flower Festival, the International Hot Air Balloon Festival, the Rain Praying Festival of the White Thai ethnic group taking place in March when white flowers bloom all over the high mountains of the Northwest. Summer has the plum picking festival, autumn has the Moc Chau district ethnic cultural festival and winter has the Dairy Cow Beauty Contest. The Marathon is also a famous tourism product of Moc Chau, attracting more than 3,000 athletes from 42 countries to participate. On April 24, 2021, Moc Chau continued to organize the race after being delayed due to the Covid 19 epidemic.

During the discussion, students expressed many opinions that needed to be clarified about the public and specific communication activities for those audiences. In addition, students also wanted to know about the information portal of Moc Chau District, the connection of official information with small media information of each facility, to create accurate, attractive information flows and spread to more audiences.

Students of the Faculty of Communication asked Mr. Nguyen questions.

Mr. Nguyen answered students' questions.

To answer these questions, Mr. Nguyen Duc Nguyen also shared a lot of useful information. Moc Chau District is transparent in all information through a variety of information channels: website, fanpage, youtube. The content of the information channel is also rich, suitable for many different customer groups, especially young people. In 2021, Moc Chau District sent to more than 1,500 universities in the North about the tourism program on weekdays, with preferential prices suitable for students who want to experience Moc Chau. In addition, the TV channel was also selected by the District Party Committee when coordinating with the production board of sports programs - Vietnam Television to film the MV "Step in the Dream Forest" in Moc Chau district, broadcast in the Tet program "Step in the Spring 2021" on VTV.

The event “Seminar on communication to promote the development of high-tech agriculture and local tourism” in Moc Chau for each student is a valuable sharing, practical lessons about the communication activities of the state government, one of the communication activities that is close but very difficult to learn and exploit. At the end of the seminar, the participants were very happy about the knowledge that was shared. In particular, this seminar opened up many opportunities for cooperation and exchange between the Faculty of Communication in particular and Dai Nam University in general for Moc Chau in the field of communication.

Thanh Hue