Public Relations Department has added Marketing Communications major

Accordingly, the Public Relations industry is divided into two majors: Marketing Communications and Applied Public Relations.

The members of the Appraisal Council are "big names" in the Vietnamese media industry.

In which, Associate Professor, Dr. Do Thi Thu Hang, Director of the Institute of Journalism, Academy of Journalism and Communication is the Chairman of the Council; Scientists on the Council include: Associate Professor, Dr. Duong Xuan Son, Senior Lecturer of the Institute of Journalism and Communication, University of Social Sciences and Humanities; Associate Professor, Dr. Dinh Thi Thu Hang, Head of the Department of Radio and Television, Academy of Journalism and Communication; Dr. Pham Hai Chung, Lecturer of the Institute of Journalism and Communication, University of Social Sciences and Humanities, graduated with a PhD in the UK; Dr. Vu Tuan Anh, Head of the Department of Communication and Foreign Culture, Diplomatic Academy; Dr. Phan Van Kien, Deputy Director of the Institute of Journalism and Communication, University of Social Sciences and Humanities; Dr. Nguyen Tri Thuc, Member of the Editorial Board of Communist Magazine, Communist Magazine.

Representing the Faculty of Communication (Dai Nam University) is Dr. Tran Bao Khanh - Head of the Faculty and lecturers in the Faculty.

Associate Professor, Dr. Do Thi Thu Hang, Director of the Institute of Journalism, Academy of Journalism and Communication, Chairwoman of the Council

At the evaluation session, the Council unanimously approved and highly appreciated the training program design thinking of the Faculty of Communication. Most opinions said that the training program closely followed the development orientation of Dai Nam University's applied university, was scientific and practical, ensuring the training quality (staff, facilities, partner system) of the School's Faculty of Communication.

The Council believes that the review of the public relations training program with the goal of separating it into two majors: Marketing Communications (Marcom) and Applied Public Relations, is considered a breakthrough, modern and timely step in the context of the current rapidly developing Marcom industry.

Accordingly, the training program has been adjusted appropriately and flexibly applied to each major. In addition to highly applicable courses such as: graphic design, digital marketing, video and audio production, multimedia production, multimedia editing, etc. for the applied public relations major, some new courses that many people are interested in have been added such as: reputation management, content creation, communication topics, etc.; for the Marketing Communication major, the content of the courses on Marketing and business has been added such as: Digital marketing, Marketing strategy, Customer behavior to help students gain knowledge and skills in integrated marketing communication activities, etc.

Dr. Tran Bao Khanh – Head of Communication Department

Dr. Tran Bao Khanh - Head of the Faculty of Communication shared: "We have worked with many business units that are strategic partners of the Faculty over the past years, and have conducted many large-scale objective surveys on the current human resource needs of the public relations industry and are confident in affirming that the addition of the Marketing Communication major with many courses on Marketing, on communication tools to support Marketing will attract many interested candidates."

Associate Professor, Dr. Dinh Thi Thu Hang, Head of the Department of Radio and Television, Academy of Journalism and Communication

Associate Professor, Dr. Dinh Thi Thu Hang, Head of the Department of Radio and Television, Academy of Journalism and Communication, commented: “A year ago, the training program for the public relations major at Dai Nam University was elaborately built, modern and innovative. Now, realizing the need to train this major more deeply into two majors, especially Marcom, proves that the research and training activities of the Department of Communication are extremely serious, rigorous, always updated with the latest social needs and trends.”

Dr. Pham Hai Chung, Lecturer at the Institute of Journalism and Communication, University of Social Sciences and Humanities, who has many years of experience studying and working in the UK, and who has participated in many domestic and international councils, commented: “Marcom has been a very “hot” keyword in recent years. Marcom is seen everywhere, but there are not many places that offer systematic and professional Marcom training so that a fresh graduate can catch up immediately. With this new and modern training program, it will certainly be an advantage of Dai Nam in the current Marcom field.”

Dr. Pham Hai Chung, Lecturer, Institute of Journalism and Communication, University of Social Sciences and Humanities

Here are some more photos at the Council:

Dr. Vu Tuan Anh, Head of the Department of Communication and Foreign Culture, Diplomatic Academy.

Associate Professor, Dr. Duong Xuan Son, Senior Lecturer, Institute of Journalism and Communication

Dr. Nguyen Tri Thuc, Member of the Editorial Board of Communist Magazine, Communist Magazine.

Thanh Hue