Marketing

Students possess the necessary knowledge, skills, and attitude to work effectively in a professional marketing environment.

• A solid understanding of concepts, theories, and models in marketing, including strategic marketing, marketing mix, market research, consumer behavior, brand management, and digital marketing tools.
• Proficiency in the process of building and executing marketing strategies, from market research and analysis to campaign design and performance evaluation.
• In-depth knowledge of global marketing and emerging trends in marketing, such as digital marketing, social media marketing, online advertising, SEO/SEM, content marketing,

• Data analysis and market research skills to understand customer needs, trends, and consumer behavior.

• Planning and execution skills to design and implement effective marketing campaigns.

• Creative skills for designing advertising strategies, developing content, managing brand communication, and promoting products/services.

• Proficiency in using digital marketing tools such as Google Analytics, Facebook Ads, SEO/SEM, Email Marketing, etc.

• Teamwork ability, collaborating with other departments such as sales, product, and finance to execute marketing strategies effectively.

• Effective communication and presentation skills, with the ability to convey marketing messages to target audiences clearly.

• Time management, organizational, and project management skills for efficiently handling marketing projects and deadlines.

• Problem-solving and decision-making skills to address real-world marketing challenges and situations.

• Ability to work under pressure and adapt in a fast-paced, constantly changing environment.

• Developing a professional attitude: Always prioritizing the interests of clients and the business, ensuring a commitment to excellence and integrity in all tasks.

• Adherence to industry standards and ethics: Strictly following regulations and ethical guidelines, especially in handling customer information and personal data.

• Commitment to continuous learning: Actively pursuing self-development and staying informed about the latest trends, tools, and technologies in the marketing industry.

The ability to think creatively and innovate in designing unique and effective marketing strategies, especially in the context of increasing competition. This includes generating fresh ideas, adopting unconventional approaches, and continuously improving tactics to stand out in the market and meet customer needs.