What qualities are suitable for the Public Relations industry?

What is Public Relations?

Public Relations (PR) is a field of study that focuses on training in planning, maintaining and developing relationships between companies and customers, between organizations and the public...

The purpose of the Public Relations industry is to build understanding and support from the public and customers for organizations and businesses... From there, establish a bridge between the two sides to affirm the name and brand of your business or organization.

06 criteria suitable for Public Relations industry

Extroverted, talkative and able to withstand pressure

The first criterion to 'engage' in the Public Relations industry is that you must be active, extroverted and quick to respond to "hot" information and events to come up with unique and timely ideas. In addition, those pursuing the Public Relations industry must actively build and expand relationships with many people in different fields such as producers, press media, KOLs... to promote work quickly and smoothly.

Public relations is a very demanding profession, therefore requiring students to be able to withstand pressure well.

DNU Communication students in school cheerleading activities

Flexible and opinionated

Public relations is a profession that requires you to have “3 heads and 6 arms” to quickly handle situations. When businesses are in a media crisis, they really need PR specialists to solve it. Therefore, you need to be steadfast, have your own opinions and know how to handle situations flexibly to avoid unnecessary arguments and misunderstandings. At the same time, you also need the ability to persuade, negotiate, and reconcile to ensure the interests of all parties as well as cooperative relationships, and be tactful in interacting with the press, media units, etc.

Cong Vu - Student of Faculty of Communication - DNU started working from 2nd year

Renew yourself

The Public Relations industry will always change when it comes to new platforms, so professionals must know how to update themselves to keep up with the industry's development. If you only limit your knowledge, your creativity and strategy building will follow a rut, sometimes falling behind modern trends. That is the interesting thing that the Public Relations industry brings but at the same time it is also a challenge for professionals.

K12 students - DNU Faculty of Communication in a class

Careful and comprehensive

If you make a mistake, even a small one, it will lead to a media crisis, loss of promotional effectiveness and can ruin the entire media campaign. Therefore, PR people always need to be careful and meticulous in every task and must have an effective and logical work plan.

Gala Night - one of many attractive programs at the Moc Chau 2021 event organized by students for the Faculty (under the Event Organization course)

Friendly, sociable, know how to take care of personal image

Taking good care of your appearance is how you manage your personal image in front of the public, partners, etc. because you have to interact with many people. Besides, friendliness and sociability will create a good impression and make it easy to work with. At the same time, you need to understand and know how to talk tactfully because each person you meet will have different attitudes, personalities, education, and qualifications.

Friendly, confident and shining together with students of the Faculty of Communication, Dai Nam University

Writing ability is a plus

Writing is the most basic and important skill that a PR specialist needs to have. Because in the process of working, you will have to write press releases, internal newsletters, emails to partners, customers... The articles, even though short, still have to express the message in the most concise and easy-to-understand way; at the same time, demonstrate professionalism so that customers, partners... pay attention, care and act according to what your agency, organization or business directs.

K13 Student – DNU Faculty of Communication with Scientific Research Award

In addition to the above qualities, having logical thinking and rich life experience will help you increase work efficiency and creativity. These are the necessary qualities to succeed in the field of Public Relations.

02 admission methods for Public Relations major at Dai Nam University

- Method 1: Use the results of 03 subjects from the high school graduation exam results according to the registered combination for admission consideration.

- Method 2: Use the results of 03 subjects from the 12th grade high school study results according to the registered combination for admission with a score of 18 points or higher.

Contact Hotline/Zalo: 0971595599/ 0961595599/ 0931595599

>>> REGISTER FOR ADMISSION: HERE

Faculty of Communication