What is Sports Economics and Marketing? What to study, what to do after graduation, where and how much salary?

Sports Economics and Marketing is a major of the Sports Management (SMB) major that officially enrolls students in the 2022-2023 academic year of Dai Nam University. This is also one of the majors with a large number of candidates registering for admission in this year's university admission season. So, what do you do after graduating from Sports Economics and Marketing, where do you work, and how much is your salary? Let's find out through the article below!

What is Sports Economics and Sports Marketing?

Sports economics and marketing in a broad sense include economic activities directly related to sports activities (training, competition, etc.) as well as indirectly serving sports activities, such as: Production and provision of goods and services related to sports (equipment, media, marketing, betting, securities, etc.).

Sports Management - major in Sports Economics and Marketing is one of the four new majors enrolling in the 2022-2023 school year at Dai Nam University.

In a narrow sense, Sports Economics and Sports Marketing include economic activities directly related to sports activities.

The major in Sports Economics and Marketing equips students with knowledge and skills in sports service business management; Sports club business management and operation; Sports financial and market exploitation consultant; Media management, sports event organization...

Prospects of Sports Economics and Marketing

In the world, Sports Economics and Marketing in many countries has truly become a massive machine, creating jobs, profits, incomes and contributing significant taxes to the national budget. For example, in the US, the Sports Economics sector accounts for more than 2.4% of GDP (2018), China - the world's largest producer of sports goods...

In Vietnam, the human resources for sports still have many limitations. Most of the staff and coaches are trained from athletes, from practical training, so they lack knowledge of economics and marketing, and need to be trained on a large scale and systematically to meet the needs of the job.

Sports Economics and Marketing is a potential career field with much development potential.

Associate Professor, Dr. Hoang Cong Dan - lecturer of the Faculty of Economics and Sports Marketing at Dai Nam University, coach of the national athletics team, former Editor-in-Chief of Sports Magazine said: "Vietnam is very lacking and weak in the team of experts in Economics and Sports Marketing, although all universities of the Sports industry have a Faculty of Sports Management, but basically it only provides knowledge about specialized management but does not really have in-depth knowledge about Economics - Marketing with the specific characteristics of Sports..."

According to Associate Professor, Dr. Hoang Cong Dan, Sports Economics and Marketing in Vietnam has a lot of development potential but has not been fully exploited, such as: Ticket sales market and revenue from sports organization services; sports television copyright market. In addition, there is also the sponsorship advertising market and service market; sports representatives... The sports representative business is currently booming thanks to the rapid increase in copyright value, in the form of representative companies or individuals, earning high profits thanks to representative fees and brokerage fees.

What can you do after graduating from Sports Economics and Marketing, where can you work, and how much is your salary?

The starting salary for a Bachelor of Economics and Sports Marketing ranges from 12-20 million VND/month.

After graduation, students can work in government agencies, federations, sports associations, sports teams, media units, sports event organizations, luxury hotels, resorts, hotels, Departments of Culture, Sports and Tourism, sports centers of provinces and cities, businesses providing sports services, schools, sports centers, sports clubs...

• Sports Business Director;
• Business specialist and manager of professional gyms and sports clubs;
• Sports management specialist in hotels and resorts;
• Multi-platform sports goods, equipment and gear sales specialist,
• Specialist in management, operation and business of sports facilities;
• Sports club management specialist in schools from college to university.
• Sports market research and negotiation specialist;
• Specialist in organizing all types of events: sports, cultural, social, entertainment...
• Specialist in sales of sports events, conferences and seminars;
• Sports consultant,
• Sports Marketing Specialist.
• Broker, agent, transfer of players, athletes in sports.

The salary after graduation of Bachelor of Economics and Sports Marketing ranges from 12-20 million/month. The salary increases according to the experience and ability of each person.

What do you learn in Sports Economics and Marketing?

Studying Sports Economics and Marketing at Dai Nam University, students are equipped with knowledge, skills and methods of sports management through in-depth content on sports economics, sports marketing, sports communication and organizing domestic and international sports events.

After 4 years of study, 100% of students are able to meet output standards according to their abilities and foreign languages, reaching English level 3 according to the 6-level framework of the Ministry of Education and Training.

Some typical subjects include: Macroeconomics - Microeconomics; Accounting principles; Marketing principles; Sports law; Sports ethics; History and sociology of sports; General sports management; Sports human resource management; Sports economics; Sports finance; Sports business management; Sales management in the sports industry; Sports club management; Sports marketing and sponsorship; Consumer behavior in sports; Sports event management; Organizational systems and characteristics of sports; Recreational sports; Sports media; Sports tourism; Sports psychology; Sports sponsorship.

Where to study Sports Economics and Marketing?

Elite faculty of the Faculty of Sports Economics and Marketing, Dai Nam University.

Students of Sports Management - major in Sports Economics and Marketing at Dai Nam University are trained in knowledge, skills and methods of sports management through in-depth content on sports economics, sports marketing, sports tourism, sports negotiation...

In addition, students are also fully equipped with basic skills in business management and event organization activities of domestic and foreign sports enterprises.

The training program is adjusted in an applied and flexible direction, helping learners easily transfer, connect and study for a Master's or PhD degree.

In particular, the training program duration is designed to shorten theoretical training time, increase practice time, prioritize internship activities and practical experience for students at enterprises while still ensuring the framework of the national education system.

How to become a student of Sports Management - major in Sports Economics and Marketing at Dai Nam University?

- Method 1: consider 2022 high school graduation exam scores

- Method 2: Admission based on 12th grade high school transcript (Average score of 12th grade according to the combination of 3 subjects for admission ≥ 18 points)

- Method 3: Direct admission with the condition that the candidate has graduated from high school and is a member of the national team, a level 1 athlete, a grandmaster, an athlete who won a medal at the National Phu Dong Sports Festival, a national and international youth tournament or a national and international championship confirmed by the Ministry of Culture, Sports and Tourism.

Sports Management major recruits 4 subject groups:

1. Math, Physics, Chemistry (A00)

2. Math, Literature, History (C03)

3. Math, Literature, Civic Education (C14)

4. Math, Geography, English (D10)

Contact Hotlines/ Zalo: 0971595599 / 0961595599 / 0931595599

>>> REGISTER FOR ADMISSION: HERE