Training in Sports Economics and Marketing, Dai Nam University signed cooperation agreements with 7 businesses

Sports economics and marketing (SEM) is growing and becoming an important field in the socio-economic life of countries. According to experts, the demand for human resources and the development potential of SEM in Vietnam are very large. Anticipating the trend of human resources in society, in the 2022-2023 school year, Dai Nam University (DNU) will enroll 100 students in the Sports Management (STM) major - SEM. To ensure the effectiveness of the application-oriented training program, students can do internships at businesses right from the first year, and can work immediately after graduation. Recently, Dai Nam University successfully organized the "Scientific Workshop on Training to Meet Social Needs in the SEM" major and signed a training cooperation agreement with 7 large sports enterprises.

Speaking at the opening of the workshop, Dr. Le Dac Son - Chairman of the Board of Dai Nam University said : "With the experience and training reputation in recent years, Dai Nam University opens the Sports Management major - major in Sports Management and Communication with the ambition to solve the shortage of human resources in Sports Management and Communication; implementing the policy of the Government, the Ministry of Culture, Sports and Tourism, the Ministry of Education and Training on solving the problem of communication, promoting sports, the image of the country - Vietnamese people reaching out to the international arena to build sustainable development values in the era of the 4.0 industrial revolution..."

Dr. Le Dac Son - Chairman of Dai Nam University Council spoke at the Workshop.

Accordingly, the Sports Management major - major in Economics and Marketing of Dai Nam University equips students with knowledge and skills in sports service business management; Management and operation of sports club business; Financial consultant and sports market exploitation; Media management, sports event organization...

With the applied training program, students majoring in Economics and Marketing at Dai Nam are able to practice and experience businesses right from the first semester and throughout the entire course to ensure that they can work immediately after graduation, and businesses do not have to retrain them.

Vietnam is lacking and weak in terms of sports economics and marketing experts.

At the workshop, scientists and experts focused on discussing issues such as: Current status of training in Sports Management in universities in Vietnam; solutions and training orientations for Sports Management - major in Economics and Marketing to meet social needs; methods of approaching and attracting students; cooperation methods between training institutions and sports goods manufacturing enterprises, sports service providers, sports media units...

Mr. Nguyen Trong Ho - Director of My Dinh National Sports Complex highly appreciated the training program of Economics and Marketing and the direction of Dai Nam University.

Mr. Nguyen Trong Ho - Director of My Dinh National Sports Complex shared: " KT&MKTTT is an inevitable career trend in modern society. Currently, sports enterprises are having to "red eyes" looking for well-trained, professional personnel in KT&MKTTT. Training high-quality personnel in the field of TDTD - specializing in KT&MKTTT is the right direction, anticipating the human resource needs of society, demonstrating a strategic vision..."

Associate Professor, Dr. Nguyen Cam Ninh contributed comments at the Workshop.

Associate Professor, Dr. Nguyen Cam Ninh - Deputy Head of the Faculty of Sports Management, Bac Ninh University of Sports and Physical Education said: Currently, the sports graduates of domestic sports schools are mainly trained in the core part of professional expertise in sports. However, for sports businesses, advanced and important skills are still needed to develop the industry's economy such as: vision, brand, management, brand development and marketing.

Associate Professor, Dr. Hoang Cong Dan presented the training orientation for the application of the field of QLTDTD - major in Economics and Marketing of Dai Nam University.

Associate Professor, Dr. Hoang Cong Dan - lecturer of the Faculty of Sports Economics and Marketing at Dai Nam University, former Editor-in-Chief of Sports Magazine said: "Vietnam is lacking and weak in the team of experts in Sports Economics and Marketing, although all universities of the Sports industry have Sports Management Departments, but basically they only provide knowledge about specialized management but do not really have in-depth knowledge about Sports Economics and Marketing which are specific to Sports..."

MSc. Ngo Xuan Nguyen - Director of Happy Face Karate Company Limited said: "KT&MKTTT in Vietnam has a lot of development potential but has not been fully exploited, such as: Ticket sales market and revenue from sports organization services; sports television copyright market, advertising and sponsorship market and service market, sports representatives... In particular, the sports representative business is currently booming thanks to the rapid increase in copyright value, in the form of representative companies or individuals, earning high profits thanks to representative fees, brokerage fees..."

Dai Nam University signed with 07 large enterprises to create a learning environment and output for students majoring in Economics and Marketing.

Dai Nam University signed a cooperation agreement with My Dinh National Sports Complex.

With the aim of creating an internship and employment environment for students majoring in Sports Management - majoring in Sports Economics and Marketing, DNU signed a training cooperation agreement with 7 major sports enterprises.

They are: My Dinh National Sports Complex, Sports Information Center - General Department of Sports and Physical Training, Ministry of Culture, Sports and Tourism, Vietnam Sports Magazine - General Department of Sports and Physical Training, Ministry of Culture, Sports and Tourism, Donex International Sports Joint Stock Company, Vietnam Yoga Therapy Academy, Happy Face Karate Company Limited, Dang Quang Sports Trading & Service Company Limited.

Dai Nam University signed with Dang Quang Sports Trading & Service Company Limited.

The cooperation agreements aim to train - develop - improve the quality of human resources in sports management - specialized in sport economics and marketing; create a forum connecting training institutions - businesses - learners; promote the participation of businesses in the training process, create a practical, professional learning environment, internship and employment opportunities for students; develop training of human resources in sports management and communication with application orientation to increase competitiveness and opportunities for students after graduation...

Dai Nam University signed with the Sports Information Center - General Department of Sports and Physical Training, Ministry of Culture, Sports and Tourism.

Mr. Nguyen Trong Ho - Director of My Dinh National Sports Complex commented: "Cooperation between training facilities and sports goods manufacturing enterprises, sports service providers, sports media units... is a necessary solution in the goal of linking training programs and plans at training facilities with reality and meeting social needs..."

Dai Nam University signed with Vietnam Yoga Therapy Academy.

Dai Nam University signed with Happy Face Karate Company Limited.

Dai Nam University signed a cooperation agreement with Sports Magazine.

Dai Nam University signed with Donex International Sports Joint Stock Company.

With the signed cooperation agreements, students of Sports Management - major in Economics and Marketing of Dai Nam University will practice, intern, and experience at sports enterprises right from the first semester of the first year and throughout the course. In particular, excellent students can get official jobs at enterprises right from their school days.

School representatives and scientists, experts.

Admission methods for the Sports Management major - major in Economics and Marketing at Dai Nam University

+ Method 1: Use the results of 03 subjects from the high school graduation exam results according to the registered combination for admission consideration.

+ Method 2: Use the results of 03 subjects from the 12th grade high school study results according to the admission combination from 18 points or higher.

+ Method 3: Direct admission with the condition that candidates have graduated from high school and are also members of the national team, level 1 athletes, grandmasters, athletes who have won medals at the National Phu Dong Sports Festival, national and international youth competitions or national and international championships confirmed by the Ministry of Culture, Sports and Tourism to have completed their competition participation tasks.

Contact Hotlines/ Zalo: 0971595599 / 0961595599 / 0931595599

>>> REGISTER FOR ADMISSION: HERE

Communications Department