Faculty of Public Administration and Information Technology of DNU from the need for "thirst" for human resources to the trust and companionship of young people

In the late 2000s, in Vietnam, PR was a new and young profession but was ranked by the press as one of the 10 “Hottest” professions in the labor market. Realizing the wide development opportunities of this field of study, Dai Nam University pioneered the opening of the Public Relations and Communications major, becoming one of the first universities to train in PR.

From the reality of thirst for professional and methodical PR human resources…

On the journey of building, existing and developing, agencies, businesses and organizations need a team of professional human resources to carry out the work of building and promoting the brand to convey messages to customers, increase market share and affirm the brand. The PR industry is really attractive, of course, to be successful in the industry requires learners to be equipped, cultivate the necessary knowledge - skills and experience through "real people, real work" activities.

Dai Nam Golden Microphone Contest 2018 organized by Faculty of Public Administration and Information Technology.

Many businesses today are forced to recruit people from other majors for PR positions, due to a serious shortage of PR-specialized people. Companies are forced to recruit people from majors such as journalism, foreign languages, economics or trained through short-term courses, and there are even people who work in PR but have never attended any PR training course.

Therefore, job opportunities in the field of public relations will continue to expand in the future, especially in today's competitive market economy.

Students of the Faculty of Public Relations and Communications visit and practice at VTC10 foreign television channel, VTC Multimedia Communications Corporation.

…To the trust, choice and companionship of young people

Grasping that practical situation, in 2011, Dai Nam University was one of the first few universities to open the major of Public Administration and Information Technology.

Under the direction of the Board of Directors and the Board of Management, the Faculty builds a training program with an application and practice orientation. Graduates of the Public Relations and Communications major are capable of working as PR officers and staff in media companies; PR officers and staff in units and organizations with PR, advertising and communication departments. In addition, trainees also have a wide adaptability to be able to perform work responsibilities at agencies and units related to PR and communications expertise.

The Faculty of Public Administration and Information Technology actively organizes seminars and scientific research for students.

Since 2015, the Faculty has developed and continued to supplement the group of skills training courses and invited experts who are working in practice to directly teach in the direction of "hands-on instruction". Up to now, the Faculty of Public Administration and Information Technology has had 5 graduating classes. The results of the survey of alumni employment over the years show that 100% of graduates have jobs with starting salaries of 8-10 million VND/month. In particular, many alumni are holding key positions in enterprises with high benefits and promotion opportunities.

Because the training program is highly practical in skills, the human resource structure of the PR department also has its own characteristics. The permanent lecturers of the department are not only those with professional knowledge but also those who are working in businesses and media companies.

QHCC&TT students experience media production skills with experts.

In the training program of specialized subjects, students do not learn by rote or learn theory but must apply theory flexibly to real situations. The exam format of specialized subjects does not test memorization but mostly exercises and products. The goal is that after the professional subjects, individuals or groups of students must know how to create a communication plan; know how to organize conferences, seminars, press conferences; know how to write and organize news, articles, produce multimedia communication products, etc.

In addition to enhancing students’ knowledge, skills and practical experience, the Faculty of Public Relations and Communications also pays special attention to promoting cooperation in training and providing human resources for large media companies. Cooperation agreements in training and providing human resources are signed to support students in their learning and experience, and to ensure that 100% of students have suitable jobs after graduation...

With its prestige and substantial training quality, the Faculty of Public Relations and Communication, Dai Nam University, has attracted many young people who love PR from all over the country. Typically, in 2019, the Faculty welcomed a large number of students to register and submit applications for this major. More specifically, when Tran Thi Huyen and Hoang Hai Anh, the Valedictorian and Salutatorian of the whole school, respectively, with the 2019 National High School Exam scores of block C00: 25.50 and 25.25, both chose the Faculty of Public Relations and Communication as their study destination.

Hai Anh (far left) decided to pursue a career in Public Relations and Communications since high school .

Hoang Hai Anh - Class President of K13 QHCC&TT, Head of D+PR Club (Second Runner-up in the whole school entrance exam) shared: “The three years of high school were the time when I researched and oriented my future career. As someone who likes to work in the field of communications, foreign affairs, wants to participate in many social activities..., realizing the wide open opportunities and this is a fertile land for development, I chose the QHCC & TT major of Dai Nam University to improve my abilities and capacities. I registered only one wish to study the QHCC & TT major of Dai Nam University in the 2019 National High School Exam”.

Hai Anh shared: “ After nearly 1 year of studying, I feel that my decision was really right when choosing the Faculty of Public Relations and Communication of Dai Nam University. Because the school emphasizes practice more than just theory. Students get to go on field trips right from the first semester, and have access to modern communication skills. In addition, this is an “open” environment, students are proactive in expressing their opinions and wishes, evaluating lecturers, so they are always updated and changed with appropriate teaching methods.”

K13 students get hands-on experience at the Vietnam Superstar Kids Model 2019 program as soon as they step foot in school.

In addition, K13 QHCC also welcomed many new students who received entrance scholarships for the 2019-2020 school year (from 50% - 100%) such as: Dang Thi Quynh Anh (22.25 points); Le Phan Phuong Thao (23.25 points); Dao Thi Phuong Anh; Nguyen Thi Thu Huyen....

Future Vision

Striving to become a prestigious and quality training address for QHCC & TT with 100% of graduates having the capacity to practice QHCC & TT in enterprises, ministries, branches, non-governmental organizations, press and media agencies; 100% of graduates have jobs in their majors, with good income or higher...

Therefore, students and upcoming K14 freshmen, please continue the glorious tradition of your "seniors" and choose a field that truly suits your abilities to confidently step on your career path in the future!

Faculty of Public Administration and Information Technology, Dai Nam University