Everything you need to know about the Digital Economy industry

“Digital transformation”, “digital economy”, “digital business”, “digital society”… are keywords that are displayed everywhere in today’s life and society. Along with the development of information technology and the internet, the digital economy with its mainstay being e-commerce is growing strongly, putting pressure on traditional economic activities. The inevitable development trend of the digital economy requires a large and quality human resource to meet new requirements. Accordingly, the Digital Economy training industry has emerged, promising to provide learners with the “key” to open the door to the future.

Understanding Digital Economy - a new and exciting field of study

Digital economy is a training industry based on the pillars of economics, e-commerce, information technology and applied mathematics to create value for learners. Digital economy includes digital business, and consists of five main components: E-commerce; Digital cooperation; Digital communication; Digital training and Digital information. Of the above components, E-commerce is considered the pillar of the digital economy, accordingly, economic activities related to market research, production, distribution, consumption of goods and services of enterprises in the digital economy will be carried out through electronic means. Business decisions will be made based on the results of data analysis from enterprises, from the market, from macro factors... instead of making emotional decisions.

The development of the digital economy has led to a change in the structure of the world economy as well as in Vietnam. Many traditional industries are declining, while new industries based on technology and digitalization are growing strongly. For example, the e-commerce industry is growing rapidly and has replaced part of the market share of traditional stores and e-commerce is an important pillar of the digital economy; the macro management of the Government and ministries has been digitized very quickly to reduce social costs and difficulties for people; business management and organizations are undergoing strong digital transformation; important economic and business decisions are also based mainly on data analysis results... Along with the development of the digital economy and e-commerce, financial services are also being digitized, with the emergence of online banks and online stock trading platforms to create application platforms to support the Digital Economy and e-commerce.

The development of the digital economy has also created many new opportunities for people around the world in general and in Vietnam in particular. People can access new information and services, can study and work remotely, and can connect with each other more easily.

The field of digital economics still has a lot of potential because of its dynamic, flexible, and scientific nature, when graduates can work in many different fields such as: E-commerce, Digital marketing, Market analysis, Digital business administration, Economics - Business, Investment economics, Development economics, Business analysis... Currently in Vietnam, there are only a few universities that train in the field of Digital Economics, one of which is Dai Nam University.

What is the DNU Digital Economics bachelor's program?

The training program is designed with a high emphasis on subjects in the field of knowledge and supplementary subjects, with highly applicable and practical subjects with 123 credits.

The training period is 03 years, corresponding to 09 semesters with the basic knowledge blocks of Digital Economy such as:

Economics : Digital business, E-commerce overview, Digital business strategy, Digital business management, Digital marketing, Online business project development...;

Applied information technology : Applied informatics, Management information systems, Building and deploying e-commerce applications, Designing and managing e-commerce websites, Digital transformation in business...;

Applied Mathematics : Scientific research methods, Quantitative methods in economics, Bigdata and applications, Business analysis, Financial technology (Fintech)…

Lecturers at Dai Nam University are always dedicated and enthusiastic in training, teaching and serving students.

In addition, students are also provided with additional skills to adapt well to work and life such as: basic soft skills, advanced soft skills, career guidance internship, English for Digital Economics...

Internship opportunities at leading Vietnamese companies

With a training program that combines practice and reality, students majoring in Digital Economics have 02 internships at leading Vietnamese enterprises that are strategic partners of the School such as: Lazada, iViet Solutions Company, STI Vietnam Company, Eco - Academy Company (Specializing in training e-commerce human resources for Lazada and Shopee), Trust Nation Company Limited, Kcavina Group, Kinh Bac Tourism Company, Getfly Vietnam Technology Joint Stock Company, LadiPage Vietnam Technology Joint Stock Company, Masan Group, Viettel Group, VNPost, Petrolimex, YCH Singapore Logistics Company, ...

Students majoring in Digital Economics are regularly connected and meet experts and business representatives through talk shows and practical seminars.

Output standards according to capacity

Entering the first year of study, students gain the most basic understanding of the knowledge base of economics, digital business, e-commerce, applied information technology, and basic quantitative analysis methods. On that basis, students can perform basic tasks and operations such as: analyzing the business environment, analyzing sales websites, analyzing online purchasing processes, analyzing specific work processes, etc.

In the following academic year, students will acquire specialized skills and competencies such as Digital Business Strategy, Digital Marketing, Human Resource Management, Financial Management, Digital Enterprise Management, Digital Transformation, Quantitative Methods in Economics, Application of E-commerce in Business Activities, etc., to create fundamental thinking about economics - business, marketing and sales, and economic data analysis to serve business activities on digital platforms.

In the third year, students are able to master knowledge, skills, autonomy and responsibility in all three blocks of basic and specialized knowledge in economics (Business Analysis, Online Payment, Online Business Project Development, etc.), applied information technology (Design and Management of e-commerce websites, Digital Transformation, E-Government, etc.), and apply economic statistical tools (Bigdata and applications, Financial Analysis, Financial Technology, etc.) to their professional activities and master business activities, ready to start a business on a digital platform.

Professional and dedicated teaching staff

The Faculty has 23 permanent lecturers including 04 Associate Professors, PhDs; 07 Doctors, 12 Masters and many guest lecturers who are experts to meet the teaching needs of the Faculty and improve the quality of study hours for students. The teaching staff is enthusiastic, has advanced teaching methods, and has been trained and studied at prestigious universities at home and abroad.

A team of highly qualified, skilled, dedicated and enthusiastic lecturers.

The lecturers of the Faculty are all dedicated, passionate, enthusiastic and united, always helping and coordinating with each other in assigning and performing tasks. Always perfecting, innovating and improving the quality of teaching according to the new thinking "Taking the learner as the center" - an active teaching method to meet the learning needs of foreign language students and improve the effectiveness and quality of learning.

Study in a dynamic, modern environment

Registering to study Digital Economics at Dai Nam University, students will study in a spacious and modern facility system; equipped with a system of machines for practice and combat at leading enterprises operating in the field of Digital Economics.

Modern, spacious facilities meet all learning, practice and entertainment needs of students.

Not only that, the exam pressure of students at Dai Nam University is also minimized thanks to many flexible forms of assessing students' abilities.

Practice room with high configuration computers.

Brand new learning equipment.

The library has a modern space with thousands of useful books that are constantly updated.

In particular, the school also has a professional, modern academic advising system and AI academic advising system that is always ready to help students.

By enrolling in Digital Economics at Dai Nam University, you will also have the opportunity to participate in a variety of cultural and social extracurricular activities that connect students with the community.

Studying in a modern, dynamic, transparent and effective environment, the rate of students having jobs after graduation is high, in many fields 100% of students have jobs while still in school. The Student Employment and Entrepreneurship Center ensures that 100% of students are supported with career counseling while they are still in school.

Many movement activities for students to practice and develop comprehensively in Intelligence - Morality - Body - Beauty.

Dai Nam University pays special attention to physical training, improving health and creating lifelong health habits for students.

The Digital Economy Department of Dai Nam University is built on the motto of practical and real-life education in line with current educational trends, highly appreciated by experts and businesses, promising to bring students a dynamic and professional learning experience, opening up many opportunities for self-development in the future.

03 admission methods for Digital Economics major at Dai Nam University

In the 2024-2025 school year, Dai Nam University will enroll 50 full-time undergraduate students in Digital Economics with 3 admission methods.

Method 1: Consider the results of the 2024 high school graduation exam.

Method 2: Consider high school academic results (Consider academic records). Total score of 3 subjects according to the admission combination ≥ 18 points.

Method 3: Direct admission according to regulations of the Ministry of Education and Training and the School.

REGISTER FOR ADMISSION: HERE

Faculty of E-commerce and Digital Economy