Communication students catch up with creative trends with the workshop "Creating content on social networks"

With the desire to bring practical lessons to students about content creation activities, the Faculty of Communication recently organized a workshop "Content creation on social networking platforms". The program attracted the participation of many staff, lecturers and students of Dai Nam University.

The program was attended by Mr. Dinh Quang Hung - Vice Principal of Dai Nam University; Mr. Tran Van Le - Head of the Faculty of Communication and all staff, lecturers and students of the Faculty of Communication, Faculty of E-commerce, Faculty of Finance and Banking...

In particular, the program has the participation of speaker Binh Nguyen - Founder/CEO LadiPage, the No. 1 Landing Page building platform in Vietnam.

Mr. Dinh Quang Hung - Vice Principal of Dai Nam University welcomed the activities of the Faculty of Communication.

Speaking at the program, Mr. Dinh Quang Hung commented: Maximizing the experience between learning and practice is an important activity that is always focused on in the training program of Dai Nam University. This is an opportunity for students to improve their expertise, practice skills, build relationships and expand their job network.

Grasping the direction of the School, Mr. Tran Van Le said: The Faculty of Communication always strives and creates all conditions for students to "practice" right in the classroom; visit, experience and intern at media units and press agencies that are strategic partners of the Faculty; organize talkshows and workshops with the participation of famous speakers in the field of Communication; to bring students a realistic perspective on the profession, grasp the current trends of movement and development of Communication.

“With the current explosion of technology, the development of social networks is an inevitable trend in accessing information. However, not everyone knows how to make good use of this 'fertile land' to develop and create effective content. Therefore, through today's workshop, I hope that students of the Faculty of Communication will better understand the social network platform, grasp the trends, how to create content and apply it well in practice" , Mr. Tran Van Le shared.

Mr. Tran Van Le - Head of Communication Department spoke at the event.

At the program, speaker Binh Nguyen - Founder/CEO LadiPage shared in detail about the issue of content creation on social networks. The speaker commented: “Creativity is not the keyword of a professional content creator, but must be “creativity within the framework”, which means understanding the “rules of the game” of each channel, clearly understanding the distribution policies of the channels, so that we can create attractive content…”

Mr. Binh Nguyen also emphasized: Creating content on social networking platforms needs to be unique, distinctive and in line with current trends; especially saying no to dirty and toxic content.

“Don’t chase after immediate benefits, create unhealthy content that “gets famous quickly but doesn’t last long”. Instead, build your channel into a place where people can find positive and humane values,” the speaker said.

Speaker Binh Nguyen discusses with students.

In the exchange with students, in response to the question: "How to make your content stand out on social media platforms" , Mr. Binh Nguyen said that the most important thing is to build a good script, unique and special enough to attract viewers.

Accordingly, content creators must always be ready to seek and build new things, keep up with trends, and even create trends. “If we don’t put in the effort to create new content and lead the trend, we will always be the ones left behind,” Mr. Binh Nguyen affirmed.

Sharing after the program, Truong Thuy Tien - student of class QHCC 14-01 expressed: "Through the program, I have acquired a lot of knowledge related to my major. I hope that in the future, the Faculty of Communication will have more useful and practical programs like this."

Some pictures at the event:

Media students listen attentively to the speaker's sharing.

Teachers from the Faculty of Communication, Finance and Banking, and E-commerce attended the program.

Representatives of the Board of Directors, Head of the Faculty of Communication and speakers watched the students' performance.

The teachers and students of the Faculty of Communication took a souvenir photo with the speaker.

Department of Communications + Faculty of Communications